CSAT Podcast- 009 Why You Need a Personal Brand
Personal Branding is more important than it has ever been for your career, freelance business and your life. I don’t care if you want work for someone for the rest of eternity… you need a personal brand. The job market is isn’t exactly stable or reliable. A Personal Brand positions you for the next job, and can give you an income in between jobs, or let you quit a job you hate and do something you love.
You Think Personal Branding Won’t Help You?
You can’t sleep on this. You need to take action and build your Personal Brand if you intend to secure your future. You can ignore this advice, you can think that it doesn’t apply to you. But I want to tell you a bit of my own story… while many of my contemporaries are frustrated every morning when they wake up, I look forward to each and everyday. I work for a boss I love (me), I do work for amazing people, and I make a good living. You may think that 2 paychecks a month is stable and consistent income…
How about 10 or 20? I don’t say this to brag or toot my own horn.
I say this to overcome your resistance to the idea that this is too good to be true.
I’m not the most creative or talented person in my industry or in anything that I do. I’m not even a professional writer, nor do I have a degree in it. This year I will have made over $10K just from writing. With no degree in film or video production, I built a YouTube channel back in summer of 2013 that now has over 45,000 subscribers and has help established me as an authority and industry expert across multiple creative disciplines. It also has produced a substantial amount of revenue, between advertising, brand deals, merchandise and referral business for consulting and design clients.
My personal brand has brought me everything from paid sponsorships, to new clients, to speaking opportunities. It has also brought me some tremendous relationships and helped me build a community and make a difference in the lives of others.
I’m not holding back any secrets to success here. What may be natural to me, may be an intensive process or new information to you, and that is perfectly fine. We’re all here to learn together. If you feel that there is something that you need information on I encourage you to ask me about it. If you want to know what tools or resources I’m using to produce my results, I’m not keeping that a secret either, I spell it out in the resources section of this website, and I constantly advocate for those products and brands in social media since they helped me become successful.
I’ve gone so far as to give a Free 1 Hour Webinar with a 30 minute Q&A that covers point by point the importance of a Personal Brands as well actionable advice for how you can begin to develop yours and what resources you need.
Recommended Books on Personal Branding
Professional Presence: http://amzn.to/1Pa5BeT
Crush It (Gary Vaynerchuk) http://amzn.to/1DNyOvG
YOU INC http://amzn.to/1MqlOPr
The Brand Called You http://amzn.to/1ILdzcB
Conference Crushing http://amzn.to/1L9cxee