DOMINATE YOUR NICHE IN SOCIAL MEDIA | EPISODE 32
You need a niche and focus for your content. Being the same as everyone is else is the easiest way to get lost in the noise. If you really want to stand out in social media, you have to set yourself apart from the crowd and sometimes that is going to mean either being a misfit or stepping up your game to be world class.
Everyone says that Social Media is too noisy for them to compete and that every platform is saturated. But the real issue is they are not doing enough to stand out. Let’s talk about why standing out in Social Media is so hard and how you can compete at the next level.
By establishing your focus in a niche you can take the opportunity to be known for something. Once you have a primary focus for your content strategy it is important to focus on depth vs width and go deep on a subject and try to rank for topics in that niche to dominate search engines but also to show consistency. By niching down and proving yourself as an authority you will get more traction and build more authority and loyalty than if you just chase trends and attention. By harnessing a niche and being a reliable source you can command attention respect instead of being on a trend treadmill and trading in on fickle attention and followers that won’t stick.
SHOW NOTES FOR CSAT PODCAST 32
Ways to be competitive and stand out in your niche
- Visual Branding and Presentation
- Quantity of Content and Consistency
- Not competing for Trends
- Higher Level Production Values
- Having a Unique Voice and Personality
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