CSAT Podcast: 005- Is Creativity Undervalued?
Is Creativity Undervalued? In many cases it is by the general public as well as clients/employers. Most of this has to do with not being educated about what Creative professionals do. Its very hard to value something you don’t understand. And in an age where people feel that tools and technology are more responsible for the results than the human beings behind the gadget, it is an uphill battle. But Creatives also have a responsibility to educated people appropriately.
On the other side of this, sometimes as creators we prioritize creativity and the expense of consistency or context. Sometimes a designer or photographer will worry more about getting something cool for the book, than what the client actually really needs from them. This can be a problem. I feel there is a way to balance your needs as a Creative, with doing what is best for the relationship and the project. I explore these ideas in today’s episode of the Create Something Awesome Today Podcast!