Are You Making This Mistake When Pitching to Prospects?
The worst time to pitch to potential prospects is when you need a new client. That’s mistake #1.
No, not the prospecting…
The needing. That’s the mistake.
Let’s get one thing straight: You don’t need anyone. People want you. People want what you have. People want what you’re offering.
It’s not just a mindset, it’s the truth. If you’re reading this blog chances are you’re a graphic designer, a photographer, a writer, or some kind of solo entrepreneur.
According to the Small Business Association, there are 27 million businesses in the US. All of whom need a service that you can provide.
Three weeks ago, I walked into ACME on an empty stomach. The shopping list was simple:
- Almond milk
- Thin sliced chicken breasts
- …and a few other items that I can’t seem to remember
Those items ended up in my shopping cart because I needed them…
and then I walked by the Hot-n-Ready section… I salivated at the greasy fried foods.
I was dieting.
I was budgeting.
I did not care.
The fried chicken didn’t stand a chance. By the time I walked in the door all that was left were the bones.
I was ashamed.
I wasted the time I had spent dieting, the money that could have went to something more useful(or healthy), and most importantly I regretted every irreversible action between grabbing the chicken, checking out at the register, and eating it on the way home. I knew it was something I shouldn’t have done but caved because I was shopping on an empty stomach.
You shouldn’t go grocery shopping on an empty stomach because of the regrettable ramifications… You shouldn’t approach prospects when the landlord just knocked on your door to collect the rent money that you don’t have. Your proposals will come off pushy, arrogant, annoying, and 98% of your proposals will be rejected.
Organization & strategy begets success. Tweet that out!
Just like when you’re grocery shopping, you’ll want to organize your method of approach when calling, emailing, or speaking to your prospects.
Learn how to systematize the process here.