Month: February 2017

Originality is Both Under-priced But Overrated

People are chasing this magical unicorn of originality and trying to reinvent the wheel. This leads to them taking unnecessary risk on something unproven that the market won’t accept, instead of adapting or building on an existing idea for which there is a demand. It’s because of some of the vanity involved in being a creative person. The market doesn’t like risk and it’s hard to explain something new, and you can’t assume that people will like it or get it right away. But if you work with an idea they already understand and make it your own, you’ve struck gold. This is why originality is both, under-priced, but overrated. The emotional attachment to it is high, but the true demand in the marketplace for it, tells another story. It’s why instead of using new talent and unknowns, blockbuster films that sellout the theaters cast top talent and headliners.

SHOW NOTES:
Awesome Creator of the Day: Jason Liebman
http://twitter.com/jayliebs
http://youtube.com/jayliebs

RESOURCES MENTIONED IN THIS EPISODE
Steal my YouTube Setup: http://robertoblake.com/youtubegear
Steal My YouTube SEO Tools http://tubebuddy.com/awesome
Steal My Email List Tools http://robertoblake.com/convertkit
Steal My Everything… http://robertoblake.com/resources

 

BOOKS MENTIONED IN THIS EPISODE
Steal Like an Artist http://amzn.to/2m5d361
Jab Jab Jab Right Hook http://amzn.to/2lUkIBV
Awaken the Giant Within http://amzn.to/2mqCm3e

 

Grow Your Audience from Zero

Many of you have asked me how you can grow and audience when everything has already been done and nobody knows who you are. Ultimately you have to be willing to accept that when you’re just getting started that you’ll have to focus on quality and on understanding what it would take to reach you. Making unique and interesting content doesn’t always mean you have to do something original or something that nobody else has done. Plenty of people have grown an audience of thousands or even millions by adding something to the community or conversation from their perspective, or by providing representation.

Create Something Awesome Today Podcast Episode 12:
How to Grow Your Audience From Zero

SHOW NOTES
Awesome Creator of the Day Shout Out: Charlie Marie Prangely
http://youtube.com/charliemarietv
http://designlife.fm

Resources Mentioned in this Podcast:
Webhosting: http://robertoblake.com/bluehost (affiliate)
Email Marketing: http://robertoblake.com/convertkit (affiliate)
YouTube SEO: http://tubebuddy.com/awesome (affiliate)

Books Mentioned In this Podcast Episode:
Start With Why By Simon Sinek http://amzn.to/2mmVIq2
Ask Gary Vee Book by Gary Vaynerchuk: http://amzn.to/2lYQaRK

Scroll to top