Making a real investment in their creativity is something that people don’t take seriously enough. I think it has to do with the fact that our society treats creativity as something frivolous or impractical. People may praise it publicly and demand originality or innovation, but they usually don’t put their money where their mouth is.
This tends to trickle down into the way creatives think of their craft too, unfortunately. When it comes time to invest in new equipment or polishing their skills, people will find an excuse not to give their creativity the priority of their time or money in favor of more practical things or entertainment. This often is one of the big barriers to success for creative professionals and creative entrepreneurs.
My own personal experience has shown me the difference investing in yourself can make, but I’ve seen this is some of the creative entrepreneurs that have influenced and inspired me over the years.
From podcasters who made sure that as the grew they invested in better microphones to improve the quality of their sound. To actors who take voice coaching lessons, paid for out of their earnings. I’ve seen countless photographers scrimp and save to get a better lens that would let them take the shots they knew would help them sell the quality of their work to paying clients.
“When someone is fully and truly committed they will invest their time, their energy and their money.”
Any success I’ve seen in people, even if they were lacking the highest amount of talent, can be traced back to this concept of self-investment.
This doesn’t always mean you have to go off and spend a mortgage on an education, or the equivalent of a car on the latest equipment or Macbook Pro. It means identifying your strengths and weaknesses and giving yourself a shot at real growth.