CSAT Podcast: 013 Originality is Under-priced But Overrated
Originality is Both Under-priced But Overrated
People are chasing this magical unicorn of originality and trying to reinvent the wheel. This leads to them taking unnecessary risk on something unproven that the market won’t accept, instead of adapting or building on an existing idea for which there is a demand. It’s because of some of the vanity involved in being a creative person. The market doesn’t like risk and it’s hard to explain something new, and you can’t assume that people will like it or get it right away. But if you work with an idea they already understand and make it your own, you’ve struck gold. This is why originality is both, under-priced, but overrated. The emotional attachment to it is high, but the true demand in the marketplace for it, tells another story. It’s why instead of using new talent and unknowns, blockbuster films that sellout the theaters cast top talent and headliners.
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